O TOWER and Hilton announce the signing of a management agreement for the hotel at the Mohammed VI Tower under the Waldorf Astoria brand.

Waldorf Astoria Rabat-Salé hotel will open its doors in 2025. It will span 18 levels, from the 29th to the 46th floor, enriching the Capital's tourist offerings with a unique luxury hospitality experience in the Kingdom of Morocco.

The Mohammed VI Tower represents the highest and most iconic point of the Bouregreg Valley development plan and is one of the key components of the “Rabat, City of Lights, Moroccan Capital of Culture” program.

Rising to a height of 250 meters, on the banks of the Bouregreg River, the Mohammed VI Tower and its hotel benefit from breathtaking views of the cities of Rabat and Salé, as well as the Atlantic Ocean.

This hotel will be a luxury setting comprising 55 rooms - including 11 rooms and 44 suites - a wellness center, a ballroom, a business lounge, and 4 restaurants to meet the expectations of the most demanding clients seeking a unique experience, refined service, and a combination of ancestral expertise and innovative luxury.

Othman Benjelloun :

"I am very pleased to associate the Waldorf Astoria brand with our emblematic Mohammed VI Tower, which the hotel will undoubtedly establish as one of the flagships of luxury hotels in Morocco, Africa, and internationally. This signature is part of our unwavering commitment to ensure that the Mohammed VI Tower becomes a driving force for regional development and contributes to the influence of Moroccan expertise and know-how internationally."

Daniel Wakeling, Vice President, Development - Luxury, Europe and Africa, Hilton:

“We are delighted to announce Waldorf Astoria Rabat Sale alongside our partners O Tower. The hotel will form part of the iconic Mohammed VI Tower, a visionary mixed-use development that stands as a beacon of opportunity and possibility for Morocco and the entire African continent.

The hotel will bring the luxury brand’s unparalleled service and timeless elegance to the Moroccan capital. Morocco is experiencing significant momentum as a sought-after destination as the country sets its target to welcome 26 million tourists by 2030, and we see great opportunity to continue expanding our footprint across the country and introducing new brands. We look forward to working closely with O Tower to deliver Waldorf Astoria’s unique hospitality with a Moroccan authenticity to our guests in Rabat.”

About O TOWER

O TOWER is a subsidiary of O CAPITAL Group, responsible for the development and operation of the Mohammed VI Tower. It is owned by three entities of the group, namely BANK OF AFRICA, Royale Marocaine d’Assurance (RMA), and O CAPITAL Group.

O CAPITAL GROUP holds a leading position in the national economic landscape and brings its values, expertise, and commitment to excellence to the development of rich and diversified economic activities in Morocco, Africa, and internationally. Since the 1960s, it has been particularly prominent in the financial sector (banking and insurance), while also establishing strong positions in telecommunications, distribution, tourism, and industry.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years.

Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 34 iconic properties that create a unique sense of place with a relentless commitment to sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.